... "The economic impact of the new management model of Gelma", is implemented from 2014, on inputs and equipment and inserted by the provision of specialized technical services in Shopping Centers, counting with:

For Cuba and Fidel, pioneer appointment at the Central Palace of Pioneers Ernesto Guevara

The National Exhibition of Circles of Interest was inaugurated at the Central Palace of Pioneers Ernesto Che Guevara, in the framework of the 40th Anniversary of this institution, founded on July 15, 1979 by our unbeaten Commander Fidel.

The Directorate of State and Government Tables has selected 4 entities in the country in order to experience a new System for Overcoming Tables and their Reserves: The Ministry of Agriculture and Industry, the OSDE served by the Minister of Construction and the Province of Villa Clara, a scenario that due to its diversity is considered adequate for this purpose.

The Process of Integrated Human Capital Management in our Business Group has as a general objective for this year to promote the integral development of highly qualified human capital, ensuring living, working conditions, its protection and stability, creating a positive organizational work environment. For this purpose, an adequate personnel administration process must be established to guarantee discipline and use of the optimum working day and a coherent organization of work, in addition to complying with the curriculum of work organization in its entirety of actions.

In the Cuban context, the management of the business system is the most accurate and with the greatest capacity to contribute to the pressing need to improve competitiveness and to provide effective solutions to the most pressing problems of society with higher quality and lower costs.

The economic impact of Gelma's new management model is implemented as of 2014, bringing the inputs and equipment closer to the producers and inserting the provision of specialized technical services in the 229 points of sale that make up the system's sales network, added together the 154 Shopping Centers, the 23 sub-headquarters of the plain and the 52 sub-headquarters of the mountain.

Gelma will have to face the following challenges:

1. Develop market research that focuses on identifying customers, requiring knowing what they really want and demand.
2. Stimulate creativity and put people to think and search for new solutions to problems.
3. Manage the intangible to increase the added value in the services we provide and / or the productions.