The economic impact of Gelma's new management model is implemented as of 2014, bringing the inputs and equipment closer to the producers and inserting the provision of specialized technical services in the 229 points of sale that make up the system's sales network, added together the 154 Shopping Centers, the 23 sub-headquarters of the plain and the 52 sub-headquarters of the mountain.

As part of the computerization process that is implemented in the Business Group, the use of the magnetic card is adopted as a new form of payment through the sale point. Its objective is to optimize operations and facilitate work, contributing as a benefit to society. more efficient provision with the additional possibility of buying goods and services in an efficient and safe way, reducing in the entities the cycles of collection and payment and encouraging the rapid movement of monetary flows and minimizing the use of cash. So far it has been possible to install in all the provinces of the country, for a total of 189, it has been identified that there is resistance to change, but the Bank has a preponderant role, being able to deposit the sums, loans, interest rates, etc., in these cards, which may be wholesalers of the productive or even associated forms, with economic power and who may be authorized to pay by this means, always being recognized in the customer files of the shopping centers. Today we give to the more than 5000 productive forms with which we have contractual links this great opportunity, let us walk with firm steps towards development, because when agriculture advances the country wins.