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The economic impact of Gelma's new management model is implemented as of 2014, bringing the inputs and equipment closer to the producers and inserting the provision of specialized technical services in the 229 points of sale that make up the system's sales network, added together the 154 Shopping Centers, the 23 sub-headquarters of the plain and the 52 sub-headquarters of the mountain.

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Gelma will have to face the following challenges:

  1. Develop market research that focuses on identifying customers, requiring knowing what they really want and demand.
  2. Stimulate creativity and put people to think and search for new solutions to problems.
  3. Manage the intangible to increase the added value in the services we provide and / or the productions.

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The Logistics Business Group of the Ministry of Agriculture (Gelma) has identified business opportunities that allow it to access technology, the market and financing sources to guarantee the sustainable development program foreseen by Cuban agriculture.

Alberto Rivero, main specialist of the business group, informed that they have a group of projects in the formulation and elaboration phase; We work on the opportunity cards, in the pre-feasibility studies to make up the opportunities portfolio.

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